Startup consulting

Startup technology partner from idea to a version two that is not a restart

We work with first-time founders who have the idea and the domain knowledge but not the technical team, building version one properly enough that version two is not a rewrite. This includes MVP development and the technical judgement a co-founder would bring.

What this includes

The work, and what you receive for it.

  • Idea validation

    Research into whether the problem is real, who has it, and what they do instead today.

    You receive

    • Market summary
    • Competitor map
    • Interview notes
    • Go/no-go view
  • Product strategy

    Deciding what to build first, what to cut, and what the next twelve months look like.

    You receive

    • Feature prioritisation
    • MVP definition
    • Roadmap
    • Success metrics
  • MVP development

    Building the smallest version that can be put in front of real users and learned from.

    You receive

    • Working product
    • Analytics
    • Feedback loop
    • Iteration plan
  • Technical consulting

    Helping founders make technology decisions they won't regret at scale.

    You receive

    • Stack recommendation
    • Build-vs-buy analysis
    • Cost model
    • Risk notes
  • Pitch and fundraise support

    The technical half of a fundraise — architecture, roadmap, and the slides that get questioned.

    You receive

    • Architecture slide
    • Roadmap slide
    • Diligence prep
  • Investor readiness

    Getting documentation, metrics and the technical story in order before conversations start.

    You receive

    • Metrics pack
    • Technical documentation
    • Diligence checklist
  • Digital transformation

    Moving a business off manual, disconnected processes onto systems that talk to each other.

    You receive

    • Current-state map
    • Target-state design
    • Phased plan
    • Business case
  • Technology consulting

    Choosing stack, platform and architecture against real constraints — budget, team, timeline.

    You receive

    • Recommendation
    • Trade-off analysis
    • Cost projection
  • CTO-as-a-Service

    Ongoing technical leadership — architecture decisions, hiring, vendor management, roadmap.

    You receive

    • Monthly leadership time
    • Architecture ownership
    • Hiring support
    • Roadmap
  • IT strategy

    Aligning technology spend and decisions with what the business is trying to achieve.

    You receive

    • IT roadmap
    • Spend review
    • Priority framework
  • Architecture review

    Reviewing existing software and infrastructure for scalability, performance and maintainability.

    You receive

    • Findings report
    • Risk register
    • Remediation roadmap

How we work

One process, no surprises at the finish.

  1. A

    We sit with the people who will use it, not just the person buying it, and write down what it has to do.

  2. B

    You get a scope, a number and a timeline before any production code exists — including the monthly running cost.

  3. C

    We build in short cycles with a working demo at the end of each one.

  4. D

    Handover: your repository, your cloud account, documentation, training, and a named engineer who knows the system.

Who this is for

  • First-time founders

    You have the idea and the domain knowledge, not the technical team.

  • Domain experts leaving a job

    You know the industry's real problem better than any consultant.

  • Founders on attempt two

    The first one taught you what not to repeat.

  • Funded startups without a CTO

    You need technical leadership before you can afford to hire it.

  • Established businesses modernising

    The systems work but the business has outgrown them.

  • Boards facing a big decision

    You need a view that isn't from the vendor selling it.

Questions

Answers before you ask.

What does a startup technology partner do?
Turns a validated idea into a working product, makes the architecture and platform decisions, and stays accountable for delivery — the role a technical co-founder would otherwise fill.
How fast can an MVP be built?
It depends on scope. We quote a number and a timeline before you commit, and we scope deliberately small so you learn from real users sooner.
Do you take equity instead of fees?
Talk to us about the engagement model. We offer several, and pick the one that matches the risk you are taking.

Tell us the problem. We'll tell you what it actually needs.

You get a straight answer on scope, cost and timeline — and an honest note if we think this is not the work you should be doing first.