Digital Marketing
Getting the right people to your product, and getting them to come back.
What this is
Marketing on top of a product nobody needs is expensive noise. Because we also build the product, we can tell you when the problem isn't reach — it's the onboarding, the pricing page, or the four clicks too many.
Everything here is measured against business outcomes: enquiries, signups, revenue. Impressions and follower counts are diagnostics, not results.
Services
6 services in this division.
Branding
Name treatment, logo, colour, typography and the rules that keep it consistent.
You receive
- Logo set
- Brand guidelines
- Colour and type system
- Asset library
Search engine optimisation
Technical fixes, site structure and content that make you findable for what you actually sell.
You receive
- Technical audit
- Keyword map
- Content plan
- Monthly ranking report
Performance marketing
Google and Meta campaigns run to a cost-per-result target, not a spend target.
You receive
- Campaign structure
- Creative set
- Conversion tracking
- Weekly report
Social media management
Consistent presence on the platforms where your buyers actually are.
You receive
- Content calendar
- Post production
- Community handling
- Monthly report
Content marketing
Articles, case studies and landing pages written by people who understand the product.
You receive
- Content strategy
- Published pieces
- Landing pages
- Performance report
Email marketing
Automated sequences for onboarding, retention and re-engagement.
You receive
- Sequence design
- Templates
- Automation setup
- Open/click reporting
Who this is for
Products with no distribution
The software is good and nobody knows it exists.
Local businesses going online
You have customers but no digital presence.
Ad spend without tracking
Money is going out and nobody can attribute what came back.
How it runs
- A
Baseline — current traffic, conversion and cost per customer.
- B
Fix — the leaks in the funnel before spending more to fill it.
- C
Run — campaigns and content against a defined target.
- D
Report — weekly numbers, monthly review, quarterly strategy.
What you get
Everything needed to own it.
- Conversion tracking configured before spending starts
- A weekly report with cost per result, not vanity metrics
- Ad accounts and analytics in your name
- Content you own and can reuse
- An honest call when the problem is the product, not the marketing